Curious about Neuromarketing Services 2024? Here’s a Comparison between Two Top Providers!
Have you ever wondered which Neuromarketing service provider is the perfect fit for you? Today, we will compare two worthwhile Neuromarketing services for medium and large companies.
- Impact Hub Nairobi
- Grace M
What is Neuromarketing?
Consider Neuromarketing as a blend of neuroscience and marketing to unlock the subconscious thoughts and feelings that drive consumer behavior. By leveraging insights from the physiological responses of consumers, you can unearth hidden treasures to scale your business growth.
Nielsen vs Merchant Mechanics Inc.
Today, we take a closer look at Nielsen and Merchant Mechanics as they are one of the top Neuromarketing service providers in 2024. Nielsen was founded in 2007, as part of the Nielsen Research Group. Since then, it has become a global leader in audience measurement, data, and analytics, with a proven track record serving a wide range of companies, including Fortune 500 companies.
In comparison, Merchant Mechanics, founded in 2000, is an award-winning research firm specializing in shopper behavior and consumer neuroscience. Of course, their clientele also includes Fortune 500 companies, government agencies, and cultural institutions.
Nielsen Neuro Focus.
Services Offered.
Offers include Base Neuro (NIQ), Neuromarketing, Brainwave Research, Consumer Research, and Behavioral Research. You need to get a quote to know the price of their services.
Methods Used.
The technology used includes Electroencephalographic (EEG), eye tracking, facial coding, implicit association tests, and biometric response tests.
Clients.
Some of the major clients include CBS, NBC Universal, News Corporation, Wall Street Journal, and The Walt Disney Company.
Merchant Mechanic Inc.
Services Offered.
Let’s break down the services offered into 2 categories: Research Solutions and Retail Forensics. The retail Forensics approach analyzes all four dimensions of consumer response: what they think, feel, say, and do. Retail Solutions include packaging enhancement, product analysis, shopper optimization, brand strengthening, Advertising, and Media.
Like Nielsen, You need to get a quote to know the price of their services.
Methods Used.
The technology they used includes Electroencephalographic (EEG), implicit association tests, biometric response tests, and Functional Magnetic Resonance Imaging (fMRI).
Clients.
Their impressive clientele includes Levi’s, McDonald’s, CVS Pharmacy, Walmart, Hallmark, and the list goes on. You can check out their website to get the full scope of their clients.
Key Differences.
The key difference is Nielsen offers a broader scope beyond Neuromarketing while Merchant Mechanic Inc. specializes in uncovering opportunities by diving deep into consumer responses.
The Better Choice.
To be honest, it all depends on your business needs, target market, and research needs. If you are looking to focus more on the consumer, I’d recommend Merchant Mechanics Inc. For companies focused specifically on Neuromarketing, I’d recommend Nielsen Neuro.
Final Thoughts.
Both choices utilize a good range of Neuromarketing techniques to gather insightful data to evolve your marketing strategies. At the end of today, based on your needs, you can determine the right Neuromarketing service provider for your brand.
Unleash your impact potential today
Join our Community for the latest news, resources, and inspiring stories of entrepreneurial impact. Sign up now and ignite your journey towards making a difference.
You also might like
Inclusivity vs. Diversity: Understanding the Differences and Embracing Both
Inclusivity vs. Diversity: Understanding the Differences and Embracing Both
Kenya’s Draft National E-Mobility Policy: Paving the Way for Sustainable Transportation
Kenya’s Draft National E-Mobility Policy: Paving the Way for Sustainable Transportation
